Benefits of Investing in Digital Marketing in India

India’s economy has been growing phenomenally. As per a study, the country is home to the largest mid income group in the world, around 150 million. This population, interestingly isn’t confined to metros and tier 1 cities, but even more in tier 2 and tier 3 cities. So how does the present and future seem when you combine the fast-growing consumer oriented economy with greater use of technology  : –

Digital Marketing in India
Digital Marketing in India

Consumer behavior is undergoing a quick change

These days, consumers have an assortment of options to choose from due to the availability of a wide range of products and services across all industries. We are emphasizing on the ability to buy anything from jewellery to medicine. We do not need referrals from people to find out the best hospital in the city. All these details can be availed with just a click of the mouse.

Despite consumer durables dominate the e-commerce market right now, you can practically buy anything from the internet. Groceries is expanding rapidly. Companies such as Grofers and BigBasket are growing quickly across India, signifying how there is a growing market for FMCG products.

Therefore, the ecosystem is changing also

Increase in investments, the entry of MNCs and use of unique business models like CoD (Cash on Delivery) and improved logistic infrastructure will bring in a sea change in the way Indians shop. Online shoppers, which is presently 10 million, is growing at the rate of 30% CAGR as compared to global growth rate of 8-10%. The demand for digital marketing in India is therefore growing quickly as all businesses wan to create a good presence on the web.

Adaptation is essential

So, what does this changing trend mean for large companies who function offline? To grow, they cannot ignore the power of the internet. Having a presentable website is a bare necessity. Offering valuable information and concentrating on user interface is must to retain customers. If keeping customers interested is one part of the challenge, the other is to draw traffic to your website or social media pages. Acquiring the services of a digital marketing company is thus essential.

To deal with the challenge, offline companies will first need to comprehend their target audience. Companies should study behaviour as well as demography of visitors to understand motivations, purchasing triggers, influencers and factors to attract them for buying their products or services. Using these details, moving within the digital space and relying on digital marketing services would be easy as segmentation, targeting and positioning online is more data driven.


New Trends in Digital Marketing in India for 2017

Digital marketing has witnessed considerable popularity in 2016 since large and medium-sized businesses are enhancing their own presence on the internet and promoting their services and products. They have been promoting their brands through social networking sites. So, what trends can we expect in digital marketing in India in 2017? While some pundits believe that internet space will increase with more companies using the internet for marketing purpose, others say that there will be a complete change on how users and search giants give precedence to the vast amount of data they come across.

Digital Marketing in India
Digital Marketing in India | Image Resource :

Online marketing industry is large, complex and unpredictable. The sooner you get the pulse of the internet user, the higher would be their interest about your brand. Here are some of the new trends in digital marketing which are going to play a major role in 2017 : –

Video ads will dominate

Despite the fact that video ads are not a new phenomenon on social networking sites like Facebook and YouTube, the update that Google would be coming up with SERP video advertising will bring about a complete change in online advertising. This suggests that there is a greater acceptance of video ads among people. And so, as the trend continues, we are likely to come across various types of ads popping up on our computer screens in the days to come.

Mobile will overtake desktop

2016 was highly successful year for mobile. We have seen how Google almost overlook websites which were not optimized for mobile. The universal presence of mobile phones and disappearance of desktop traffic clearly shows how it is wise to invest in mobile centric internet marketing. Mobile search and mobile optimization will therefore be the major focus of any digital marketing in India.

Dedicated apps will come to prominence

A dedicated application offers users with all features they can find in a mobile-optimized website, but in a more user-friendly and accessible manner. Google has offered app indexing will bring in benefits of having a dedicated app in future. Tough we are far behind from days when apps will replace websites, business owners are realizing their effectiveness. Therefore, 2017 will be a highly promising year in mobile applications development.

Social conversion will impact conversion rates

All of us have heard about the power of social media. In the year 2017, online communities will be bound not just by conversation between a company and consumers or for drawing prospective buyers. Rather, they will provide ample opportunities to enhance conversion rates.