Traits of A Digital Marketing Consultant

Digital marketers need to possess some special traits so that they can increase the growth of any business. A digital marketing company will always desire such employees who can actually handle the work of their clients deftly.


In order to break new grounds, a digital marketer should possess the ability to solve problems. Problems can land in business at any point of time. If there is some problem with the website or any campaign is not running well then it is the sole responsibility of the digital marketer to invent new techniques and also master other skill sets to stand out among its competitors.

Digital Marketers
Digital Marketers| Image Resource :


A Digital Marketing Agency generally prefers a person who is good at his or her level of patience. Marketing using the web is not an easy task. Various technical issues might sprout out at any moment. At that point of time, you have to stay relaxed, calm and poise. Instead of panicking you are required to solve those issues and bring back business to the company. At the same time, you also require keeping all your client timings right at the back of your mind.

Passionate about digital marketing

Online engagement is an essential requirement when you are a Digital Marketing Consultant. In order to generate more traffic on your website, you have to maintain at least some social media ids. If you are creative enough then you can also maintain your own personalized blogs and post their links on other content written on your business site. In this way, you will be able to lead people in liking and sharing your blog and this might gain your business some profit.

In order to complete your task effectively, you have to be committed and passionate towards it. Digital online marketing should be running in your blood while you are working. Creativity is a much-required aspect of this profession.

Digital Marketing Consultant
Digital Marketing Consultant

Digital marketing in Mumbai is a thriving business nowadays as more and more people are opting to reach to the general public. Traditional methods of marketing are obsolete and going digitized is the only option of spreading your business and making it known to the general public. Most business institutions have gained huge profits in this manner. You can also hire an online marketer but it’s unwise if you have a small business firm. Going online has also created a lot of employment opportunities for the people who loves the online world.


Ways in which Working in Digital Marketing Agency Adds To Your Resume

Are you working with a digital marketing agency in India? If you do, then you are likely to be aware of the ways in which a website needs to be promoted on the web. Here are some ways through which you can working with such an agency can add more weight to your resume :-

Digital Marketing Agency
Digital Marketing Agency | Image Resource :

You can work in coordination with the marketing department

As a member of the SEO department, you will need to assist in optimizing a product page to ensure that people visiting the page can be persuaded to buy your product. You need to coordinate with the tech team and make them understand as to why one page needs to be given precedence over others. You need to focus on the rankings and ensure the maximum number of clicks. Unless someone has worked with digital marketing agencies in India, he is not likely to have a basic knowhow of how Google or SEO actually works.

Understanding of social media is necessary

Social media is something which is really important and plays a major role in the success or failure of an agency. Social media optimization is one of the services offered by digital marketing agencies. Comprehending how to use the different social media platforms can help an organization acquire a high level of visibility. For instance, Google+ is gaining considerable importance in search results at present. Employees of the best digital marketing agency who are highly proficient in technology are a great asset since they can help in understanding this feature of social media.

Good knowledge of algorithms

Google has numerous algorithms which it utilizes for ranking sites on SERPs. They take into account numerous factors which you will have to achieve. Google bots will be crawling your site and rank it to an algorithm. These algorithms tend to change periodically and are known by names such as Panda and Penguin.

Understanding of keyword research

The ranking of your website to a great extent depends on keyword research. Your main aim should be to know the exact keywords which are used by Google bots to find out what a web page is all about.  Therefore, the keywords for whom you intend to achieve a good ranking need to be utilized in the content of your website. Finding out the relevant keywords will be your responsibility.

Hire Digital Marketing Company For Better ROI

digital marketing agency

Digital Marketing Agency | Image Resource :

Digital marketing has altered the way marketing has traditionally been done. To ensure satisfactory results, most marketing managers these days merge their online and offline marketing efforts. However, most marketing managers do not have the time to handle the online marketing campaigns on their own.

Therefore, they hire a digital marketing company to handle their campaigns. An agency can to a great extent help you to handle your campaign with a high level of efficiency. Here are some of the ways in which a digital marketing company can help you generate better ROI:-

Digital marketing companies are marketing-driven

It’s a known fact that the new digital technologies enable an online marketing company in Mumbai to explore data in greater detail as compared to before. This applicable not just in case of prospecting but existing customer engagement also.

This is the major reason why progressive marketing managers across industries are favouring data-driven processes which give emphasis to marketing principles throughout their sales pipeline. Unlike the backdated view of marketing as a luxury add-on, these efforts assist in the growth of personalized interactions which many regard as a trademark of the marketing driven companies of future.

Set ROI goals

When setting a business goal, it is really helpful in remembering the acronym ‘’SMART’’ which is a remainder to ensure that the goal is specific, measurable, attainable, appropriate and time bound. Setting a ROI goal is nothing different. But deciding it can be really difficult. Usually, a good marketing ROI is 5:1, meaning Rs 5 in sales for every rupee spent. In most industries, a ratio of 5:1 is considered as good and 10:1 as really high. Achieving a ratio which is higher than 10:1 is possible but rarely expected.

While hiring a digital marketing agency, you will need to keep in mind the fact that your target ratio depends on quite a few factors. This includes the industry in which you are operating, cost structure etc. Therefore, it is wise for companies to aim for success without having unrealistic expectations to ensure that the analytics they choose focus on impact of their company’s marketing efforts to achieve or exceed the target ratio.

Augment marketing automation

Since digital channels multiply, data will becomes unmanageable, agencies are adapting to the use of marketing automation tools to expand their marketing budgets. These tools have a projected market value of $5.5 billion by 2019 and can help in boosting ROI by enabling marketers to spend each rupee smartly. By carrying out repetitive tasks, managing housing documents & pages, email lists and different types of functions, marketing automation enables organizations to perform complex marketing campaigns even when they have limited resources.

Things To Seek in An Online SEO Consultant for Startups

You are not willing to do the conventional 9 to 5 job. You wish to start your website and attract audiences through your informative pages. You wish to be an online retailer or a budding entrepreneur. All you need is the expert guidance from someone in the SEO industry.

That is when you need to keep the following points in mind while selecting an online SEO Consultant :

1. Reputation

It is vital that you check the reputation of the SEO Consultant you hire. Someone who is proficient in his work will surely have a good reputation in the industry after a few years of work. You need to be wary of SEO people who have a poor reputation in the industry. They may not be trustworthy or worth the money you invest.

Online SEO Consultant
Online SEO Consultant | Image Resource :

2. Transparency

A good Consultant will keep you in the loop while coming out with new approaches. He will keep you informed about the changes he is making in strategies. This transparency helps you be sure that your project is in the right hands.

3. Pricing

You need to pick a consultant who gives you a clear picture of where your money is being used. He may tell you how much each approach or strategy costs and why. Someone who gives you a vague picture of the pricing can never be relied upon.

4. Flexibility

Rigidity is the last thing that is acceptable in the SEO field. This is because this field is continually evolving. A digital marketing consultant thus needs to be extremely flexible and willing to accept changes and transitions in working methods with time.

5. Ability to Tackle Challenges

There are many risks involved in SEO. That is why a Consultant should possess the knowledge  to experiment and the courage to face challenges that maybe unforeseen.

6. Reliability

This is one thing a client seeks in any of his service providers. If the Consultant is not reliable, he may provide you with services that are not useful and you may end up wasting your money.

7. Work Ethics

You need to stay clear of people who use black hat methods to rank their sites high. Work ethics need to be a prerequisite while selecting SEO Consultants. Those who lack work ethics may even cheat you of your money at some point.

So now you know what to look for in Consultants while starting your website.


Suggestions to Improve Digital Marketing ROI in 2017

SEO is a highly dynamic industry. The difference between an average SEO professional and an is huge. If you intend to become an SEO expert, then you will need to do a few things to stand apart from any other professional.

SEO consultant
SEO consultant | Image Resource :

Here are some tips using which you can become a digital marketing consultant : –

Acquire good analytic skills

You will need to be able to follow and define the behaviour of visitors when they are on your client’s site. This is necessary so that you can know how successfully the site has been optimised and what interests visitors.  A good knowhow of JavaScript is necessary for seeing on page actions and time spent on particular pages. But possessing such a skill is not a must to establish yourself as an independent SEO expert.

Be highly service oriented

As in case of all other services, SEO is a service and not a product. As an online SEO consultant, you cannot afford to ignore after sales, customer relations and customer satisfaction. Irrespective of how good you are at SEO, if you cannot satisfy your clients, you won’t be successful in the long run. If you check about the negative publicity of SEO companies, it is usually in the area of customer service rather than product delivery. If you intend to get good referrals and long term contracts, then you will need to be highly service oriented.

Be always open to learning

What matters even more than personality skills is your work ethics. This is something vital for any SEO professional who intends to work independently. You can regard them as traits rather than skills. They are priceless, you may ignore everything else but not these. As an independent SEO expert, you must read a lot about SEO to be aware of the latest technologies, new trends and all news related to search engine marketing.

To create a good impression on clients and resolve the unique problems of their SEO campaigns, you also need to know what is popular in SEO. Therefore, make it a point to have permanent subscriptions of Search Engine Land, Search Engine Watch, Webmaster World, WebProNews and SEO chat.

To become an independent SEO professional, you will need to have an insatiable hunger for learning. This is what will make you stand apart from normal SEO professionals.

Benefits of Investing in Digital Marketing in India

India’s economy has been growing phenomenally. As per a study, the country is home to the largest mid income group in the world, around 150 million. This population, interestingly isn’t confined to metros and tier 1 cities, but even more in tier 2 and tier 3 cities. So how does the present and future seem when you combine the fast-growing consumer oriented economy with greater use of technology  : –

Digital Marketing in India
Digital Marketing in India

Consumer behavior is undergoing a quick change

These days, consumers have an assortment of options to choose from due to the availability of a wide range of products and services across all industries. We are emphasizing on the ability to buy anything from jewellery to medicine. We do not need referrals from people to find out the best hospital in the city. All these details can be availed with just a click of the mouse.

Despite consumer durables dominate the e-commerce market right now, you can practically buy anything from the internet. Groceries is expanding rapidly. Companies such as Grofers and BigBasket are growing quickly across India, signifying how there is a growing market for FMCG products.

Therefore, the ecosystem is changing also

Increase in investments, the entry of MNCs and use of unique business models like CoD (Cash on Delivery) and improved logistic infrastructure will bring in a sea change in the way Indians shop. Online shoppers, which is presently 10 million, is growing at the rate of 30% CAGR as compared to global growth rate of 8-10%. The demand for digital marketing in India is therefore growing quickly as all businesses wan to create a good presence on the web.

Adaptation is essential

So, what does this changing trend mean for large companies who function offline? To grow, they cannot ignore the power of the internet. Having a presentable website is a bare necessity. Offering valuable information and concentrating on user interface is must to retain customers. If keeping customers interested is one part of the challenge, the other is to draw traffic to your website or social media pages. Acquiring the services of a digital marketing company is thus essential.

To deal with the challenge, offline companies will first need to comprehend their target audience. Companies should study behaviour as well as demography of visitors to understand motivations, purchasing triggers, influencers and factors to attract them for buying their products or services. Using these details, moving within the digital space and relying on digital marketing services would be easy as segmentation, targeting and positioning online is more data driven.

New Trends in Digital Marketing in India for 2017

Digital marketing has witnessed considerable popularity in 2016 since large and medium-sized businesses are enhancing their own presence on the internet and promoting their services and products. They have been promoting their brands through social networking sites. So, what trends can we expect in digital marketing in India in 2017? While some pundits believe that internet space will increase with more companies using the internet for marketing purpose, others say that there will be a complete change on how users and search giants give precedence to the vast amount of data they come across.

Digital Marketing in India
Digital Marketing in India | Image Resource :

Online marketing industry is large, complex and unpredictable. The sooner you get the pulse of the internet user, the higher would be their interest about your brand. Here are some of the new trends in digital marketing which are going to play a major role in 2017 : –

Video ads will dominate

Despite the fact that video ads are not a new phenomenon on social networking sites like Facebook and YouTube, the update that Google would be coming up with SERP video advertising will bring about a complete change in online advertising. This suggests that there is a greater acceptance of video ads among people. And so, as the trend continues, we are likely to come across various types of ads popping up on our computer screens in the days to come.

Mobile will overtake desktop

2016 was highly successful year for mobile. We have seen how Google almost overlook websites which were not optimized for mobile. The universal presence of mobile phones and disappearance of desktop traffic clearly shows how it is wise to invest in mobile centric internet marketing. Mobile search and mobile optimization will therefore be the major focus of any digital marketing in India.

Dedicated apps will come to prominence

A dedicated application offers users with all features they can find in a mobile-optimized website, but in a more user-friendly and accessible manner. Google has offered app indexing will bring in benefits of having a dedicated app in future. Tough we are far behind from days when apps will replace websites, business owners are realizing their effectiveness. Therefore, 2017 will be a highly promising year in mobile applications development.

Social conversion will impact conversion rates

All of us have heard about the power of social media. In the year 2017, online communities will be bound not just by conversation between a company and consumers or for drawing prospective buyers. Rather, they will provide ample opportunities to enhance conversion rates.

Changing Strategies To Become the Best SEO Company

Many modern companies have completely relied on Search Engine Optimisation (SEO) to create a reputation online and establish trade with the global buyers. SEO and social media was the saviour of poor people as these were means to earn money in an easy and cheap way. The rules of each trade keep changing and the search engines are really no exception to this rule.

If you wish to retain your position in the online markets, you need to understand and cope with the ever changing search engine rules for ranking. The best SEO companies keep track of these ever changing rules and try to understand diverse ways to retain the ranking on search engines.

Search Engine Optimization
Search Engine Optimization | Image Resource :

You need to understand the diverse aspects that play an important role in deciding the future of a website in a search engine. Every SEO company aspires to be the best SEO company in India but the few that achieve this goal are the ones who understand the significance of each of these aspects. Here we have listed down these diverse aspects for your reference :


The content in a website needs to be fresh as well as useful to the reader. It needs to be grammatically correct and yet reader friendly and simple to comprehend.


The number of visitors alone does not decide the future of a website. The bounce rate of the site should also be low. This will happen only when the presentation of the site is proper. The colour coding and the display needs to please the viewer.


Readers and viewers are always in search of something. It can be some new information or some film gossip. You need to pick a subject that always interests the viewers and they keep returning to the website.


This is another very important aspect that people tend to take lightly. There are some laws and rules that you need to abide by when you set up a website and upload content on it. These are rules that govern the type of content you upload or the type of images you use. If you do not abide by these laws and rules, you may have to pay the penalty in future. Your website may even be blocked and not permitted to function in future.

You must take into account these different aspects and ensure that you live by the expectations of the countless internet users.