Are you working with a digital marketing agency in India? If you do, then you are likely to be aware of the ways in which a website needs to be promoted on the web. Here are some ways through which you can working with such an agency can add more weight to your resume :-
You can work in coordination with the marketing department
As a member of the SEO department, you will need to assist in optimizing a product page to ensure that people visiting the page can be persuaded to buy your product. You need to coordinate with the tech team and make them understand as to why one page needs to be given precedence over others. You need to focus on the rankings and ensure the maximum number of clicks. Unless someone has worked with digital marketing agencies in India, he is not likely to have a basic knowhow of how Google or SEO actually works.
Understanding of social media is necessary
Social media is something which is really important and plays a major role in the success or failure of an agency. Social media optimization is one of the services offered by digital marketing agencies. Comprehending how to use the different social media platforms can help an organization acquire a high level of visibility. For instance, Google+ is gaining considerable importance in search results at present. Employees of the best digital marketing agency who are highly proficient in technology are a great asset since they can help in understanding this feature of social media.
Good knowledge of algorithms
Google has numerous algorithms which it utilizes for ranking sites on SERPs. They take into account numerous factors which you will have to achieve. Google bots will be crawling your site and rank it to an algorithm. These algorithms tend to change periodically and are known by names such as Panda and Penguin.
Understanding of keyword research
The ranking of your website to a great extent depends on keyword research. Your main aim should be to know the exact keywords which are used by Google bots to find out what a web page is all about. Therefore, the keywords for whom you intend to achieve a good ranking need to be utilized in the content of your website. Finding out the relevant keywords will be your responsibility.