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Digital marketing has altered the way marketing has traditionally been done. To ensure satisfactory results, most marketing managers these days merge their online and offline marketing efforts. However, most marketing managers do not have the time to handle the online marketing campaigns on their own.
Therefore, they hire a digital marketing company to handle their campaigns. An agency can to a great extent help you to handle your campaign with a high level of efficiency. Here are some of the ways in which a digital marketing company can help you generate better ROI:-
Digital marketing companies are marketing-driven
It’s a known fact that the new digital technologies enable an online marketing company in Mumbai to explore data in greater detail as compared to before. This applicable not just in case of prospecting but existing customer engagement also.
This is the major reason why progressive marketing managers across industries are favouring data-driven processes which give emphasis to marketing principles throughout their sales pipeline. Unlike the backdated view of marketing as a luxury add-on, these efforts assist in the growth of personalized interactions which many regard as a trademark of the marketing driven companies of future.
Set ROI goals
When setting a business goal, it is really helpful in remembering the acronym ‘’SMART’’ which is a remainder to ensure that the goal is specific, measurable, attainable, appropriate and time bound. Setting a ROI goal is nothing different. But deciding it can be really difficult. Usually, a good marketing ROI is 5:1, meaning Rs 5 in sales for every rupee spent. In most industries, a ratio of 5:1 is considered as good and 10:1 as really high. Achieving a ratio which is higher than 10:1 is possible but rarely expected.
While hiring a digital marketing agency, you will need to keep in mind the fact that your target ratio depends on quite a few factors. This includes the industry in which you are operating, cost structure etc. Therefore, it is wise for companies to aim for success without having unrealistic expectations to ensure that the analytics they choose focus on impact of their company’s marketing efforts to achieve or exceed the target ratio.
Augment marketing automation
Since digital channels multiply, data will becomes unmanageable, agencies are adapting to the use of marketing automation tools to expand their marketing budgets. These tools have a projected market value of $5.5 billion by 2019 and can help in boosting ROI by enabling marketers to spend each rupee smartly. By carrying out repetitive tasks, managing housing documents & pages, email lists and different types of functions, marketing automation enables organizations to perform complex marketing campaigns even when they have limited resources.